Christmas Wish: Better discipline toward marketing December 22, 2010Posted by William Spear in >> Out Basket.
As you prepare to dole out gifts in the coming days, may I submit one tiny wish: Make me a better marketer. Temporarily setting aside the whole naughty-or-nice criteria, which would be a dealbreaker for me, there is a legitimate argument to support my plea.
Intellectually, I get it with marketing. Connecting readers to my work is essential for success of all kinds. But it is much easier to start a new piece or rewrite a current piece than executing page 14, table 9 of the Two Plus Plus international marketing infrastructure.
But if you make me a better marketer, I’ll promise these three things:
- I won’t grumble (as much) about the 11th rewrite of a seven-page short;
- I’ll actually get out of bed at 5:00A to have an hour of quiet time for writing; and
- I’ll work towards finding solutions for global warming and international peace. (Those last two are stretches but I’m desperate.)
Thanks, Santa. Now about the whole naughty thing . . .
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