Why radio works: Mr. Jobs, radio drama will make your iPhone sound bigger than any movie ever will June 25, 2007Posted by William Spear in >> News, >> Out Basket, >> Radio Drama.
Ms. Laura M. Holson’s article titled Hollywood Seeks Ways to Fit Its Content Into the Realm of the iPhone (Published 25 June 2007, New York Times) chronicles the impact of Apple’s pending release of its iPhone. Movie studios throughout Hollywood are rushing to get movies onto the next generation of mobile phone. Without question, visual content will survive and prosper on cellphones and undoubtedly Mr. Jobs and Apple will be leading the way.
However, radio drama can flourish irrespective of the new mobile phones’ video capabilities. Radio’s unique capacity to thrill, chill, fascinate, educate, terrorize, dramatize, or humorize can succeed with only a speaker.
Mr. Jobs, radio drama can magnify the brilliance of Apple’s new iPhone many times beyond what any movie can do. And Hollywood, radio can be big and bold without being shrunk down to accommodate anything.
Radio works. With or without the tiny screen.
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