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Words from the Sponsors (We’d Like to Hear): Rawlings celebrates the “Summer of Glove” March 2, 2007

Posted by William Spear in >> Words from the Sponsors.

Baseball on the radio is as vivid and exciting as the sport itself. From the first broadcast by KDKA in Pittsburgh in 1921 to Russ Hodges shouting “The Giants Win the Pennant! The Giants Win the Pennant!” in 1951 to Willie Mays hauling in the Vic Wertz fly ball to deep centerfield in 1954, each generation of listeners has reveled in golden moments.

In the midst of the game has been the Rawlings Sporting Goods Company handing out its Gold Glove Awards(R) for defensive excellence and performance. Since 1957, Rawlings has celebrated “the plays and players that bring fans to their feet and send hitters to their seats.”

This baseball season marks the 50th anniversary of the awards and Rawlings has announced its “Summer of Glove” by asking fans to select their “Finest in the Field” from a ballot of 50 past Gold Glovers chosen by a panel of baseball historians and experts.

There is no better way for Rawlings to celebrate their award for standout defense than on the standout medium which introduced the game, and so many players, to their fans – radio. Producing a series of “Summer of Glove” episode which relives the greatness of all Rawlings Gold Glove(R) winners, not only those on the ballot, would be a treat for the fans and communicate Rawlings’ commitment to the sport.

Lit Between the Ears cheers “the plays and players that bring fans to their feet and send hitters to their seats” and encourages Rawlings to celebrate the “Summer of Glove” on radios across the country and around the world.

Play ball.

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