Focus On: News Corporation September 20, 2006Posted by William Spear in >> Focus on ..., >> News.
The following excerpted press release from News Corporation adds to the heightened general interest of wireless entertainment offerings and suggests the possibilities for radio drama.
News Corporation And VeriSign Announce Joint Venture To Create Leading Global Mobile Entertainment Company
News Corporation to Acquire Controlling Interest in Jamba World’s Largest Mobile Entertainment Company
LOS ANGELES, CA, and Mountain View, CA – September 12, 2006 – News Corporation (NYSE: NWS, NWS.A) and VeriSign (NASDAQ: VRSN) today announced a joint venture to form the world’s largest provider of mobile entertainment. News Corp. will pay approximately $188 million for a controlling interest in VeriSign’s wholly-owned Jamba subsidiary and will combine it with Fox Mobile Entertainment assets.
The new company will merge the most technologically advanced platform in the category with market-leading mobile content production and delivery capabilities and will serve 30 territories with a potential reach of more than a billion mobile subscribers. The new company intends to retain the Jamster brand in the U.S. and the Jamba brand worldwide.
Lucy Hood, formerly President of Fox Mobile Entertainment, will become CEO of the joint venture. With key centers in Los Angeles and Berlin, the new entity will be the industry’s only vertically integrated mobile entertainment company with unique capabilities to produce, market, sell and distribute mobile content.
“This is an important step in News Corp.’s strategy of becoming the world’s leading digital media company,” said Peter Chernin, News Corp. President and Chief Operating Officer. “We’re the most powerful media company on the web with Fox Interactive Media, our aggressive digital content deals have given consumers access to News Corp. programming on every conceivable platform and we have already demonstrated innovation in this emerging space with the Mobisode” and Mobizzo.
“Wireless technology gives us an enormous opportunity to reach billions of mobile phone users with our content. With this new venture we’re looking forward to inventing new and compelling ways to engage this exciting new audience.”
To the folks at News Corporation, radio drama can engage your new audience.
To colleagues within the radio drama world, engage the News Corporation. They have audiences looking for great programs.
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